We collect the following personal information from you: Contact Information such as name, email address, mailing address, phone number Billing Information such as credit card number, and billing address Financial Information such as bank or brokerage account numbers, types of investments Unique Identifiers such as user name, account number, password Preferences Information you provide such as product or content interests, or communication or marketing preferences Usage activity about how you interact with us such as purchase history, what content you viewed, and which areas of our site you visited. We also collect the following information from you: Information about your business such as company name, company size, business type Demographic information such as household income, age, education, gender, interests, and zip code As is true of most Web sites, we automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system. We use this information to: Fulfill your order Send you an order confirmation Send you requested product or service information Send product updates or warranty information Respond to customer service requests Send you marketing communications Improve our Web site and marketing efforts Respond to your questions and concerns Choice/Opt-Out You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at email@example.com. Information Obtained from Third Parties We obtain address information about you from third party sources, such as the US Postal Service, to verify your address so we can properly ship your order to you and to prevent fraud. We purchase marketing data about our customers from third parties and combine it with information we already have about you, to create more tailored advertising and products. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.